Stress-free selling

Our team leverages sharp industry insight, strong agent relationships, and a keen eye for detail when preparing and executing your property sale. With a proven track record of success, we deliver exceptional results and peace of mind.

What Our Clients Say

“Erica is the best agent I’ve ever dealt with. I’ve used her for selling a personal residence and investment properties. Her service standards and attention to detail are second-to-none.”


- Colin Woodyard

“Erica provides personalized experience and is a professional and friendly partner in supporting all my real estate needs!”


- Theresa McSorley

“Erica understands the nuances of this very complicated housing market. Her knowledge, experience, and care help her clients navigate the many intricacies of selling. Erica listens, is honest, trustworthy, and cares about people. She is truly the best.”


- Paula Vindas

With over a decade of real estate sales experience in Toronto, we understand and value the importance of a great client-agent relationship.

Getting Market Reddy

We provide you with a step-by-step process that leaves you feeling at ease. With a clear objective, aligned goals, and consistent communication, you’ll be taken care of from beginning to end.

01.

Our first meeting

Our partnership begins at your home, to learn more about the property, and each other. We’ll discuss what you love about your space, what’s important to you, your past real estate experiences, and your expectations.

02.

Comparative Market Analysis 

After evaluating your home, we’ll generate an in-depth CMA outlining the property’s value. We source relevant historical market data and leverage our current market knowledge, ensuring our assessment is aligned with present conditions. This allows us to achieve the best possible selling price for your property.

03.

Prepping and staging

We transform your home so that it’s flawless. Our team facilitates and manages the entire process—from painters and cleaners to stagers and a pre-home inspection, we enlist the help of our vetted extended team so your property shows in its best light.

04.

Goal-oriented marketing

Once your home is picture-perfect, we prepare comprehensive, buyer-specific marketing materials featuring detailed property information. Our high-quality marketing package includes:

  • floor plans
  • feature sheets
  • print media
  • a virtual tour
  • promotional video
  • social media feature

05.

Showtime!

To make the most of your time on the market, we’ll hold an agent open house, private showings, and evening or weekend open houses to give buyers ample opportunity to view the property. Feedback is critical to this process, so we diligently follow up with every agent and share comments with you immediately.

06.

Offer time

We leverage our local market knowledge and strong negotiation skills to guarantee that your needs are met. Depending on our strategy, we will either be addressing offers as they are received or waiting and reviewing all offers on offer night.

We’ll walk you through the details and fine print to ensure that you have a well-rounded understanding of what is being offered to you. Negotiating on your behalf, we will ensure that a successful sale is completed!

07.

Closing the deal

We refer you to a trusted lawyer to finalize the documents and closing. Your lawyer will ensure that all aspects of the sale are in place, and will oversee the logistics on closing. As always, we will be available to answer any questions you have.

Life-long relationships

As one chapter ends and another begins, we will be there to help in any way we can as you move out, and on to other exciting things! Our services are always available to you whether you need industry referrals, real estate advice, or support with another transaction.

Market-Specific Listing Approach

Totally strategic and full-service, learn how our selling plans are designed for the current market, and informed by 10+ years of Toronto real estate expertise.